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Re: [ARSCLIST] Vanguard Classics reappears in 2 cd sets
This was the response I got,a number of years ago,from Ford,and Chevy,when I offered them some old Lps from the 50s.1953 radio commercials,aindustrial musicals,and such.Not copies,but the actual LPs.
---- Original Message -----
From: "Tom Fine" I ping'd GM's investor
> relations and offered to GIVE them a digi-copy for their archives. They
> replied there IS NO ARCHIVES. What could be more valuable to a company
> that makes its bread from advertising a somewhat generic product -- where
> the main point of difference is marketing -- than an archive of marketing
> so today's attention-challenged marketers might learn from past successes
> and mistakes? But, alas, very few companies have any corporate archives.
> One big exception is Coca-Cola, BTW, which has a paid corporate historian.
> If GM does have an archive or a historian and the investor relations
> people -- to whom most random e-mails are funneled -- do not know about
> it, then that's totally dysfunctional.
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