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Re: [ARSCLIST] Fw: GM Ads
Terry is a great guy too...he's archivist at the Benson Ford Research Center in Dearborn
steven c <stevenc@xxxxxxxxxxxxxx> wrote: Down at the end of this post is an e-mail I personally received from Ford
concerning the mention of the GM commercials...so SOMEONE wants them!
> This was the response I got,a number of years ago,from Ford,and
Chevy,when I offered them some old Lps from the 50s.1953 radio
commercials,aindustrial musicals,and such.Not copies,but the actual LPs.
---- Original Message -----
From: "Tom Fine" I ping'd GM's investor
> relations and offered to GIVE them a digi-copy for their archives. They
> replied there IS NO ARCHIVES. What could be more valuable to a company
> that makes its bread from advertising a somewhat generic product -- where
> the main point of difference is marketing -- than an archive of marketing
> so today's attention-challenged marketers might learn from past successes
> and mistakes? But, alas, very few companies have any corporate archives.
> One big exception is Coca-Cola, BTW, which has a paid corporate historian.
> If GM does have an archive or a historian and the investor relations
> people -- to whom most random e-mails are funneled -- do not know about
> it, then that's totally dysfunctional.
----- Original Message -----
From: "Terry Hoover"
Sent: Monday, June 12, 2006 9:42 AM
Subject: GM Ads
Hi Steven, My name is Terry Hoover and I'm the archivist at The Henry
Ford Museum in Dearborn Michigan. A fellow archivist sent me your post
regarding the GM material. Since we have a large collection of
automotive material we would be interested in providing a good home for
your commercials. We have some later video GM commercials but nothing as
early as the ones you have discovered so they would be a nice addition
for our researchers. Let me know if you haven't placed them yet.
Have a good day.
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