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Artist's Book Publishing

 For those intrigued by the possibility of publishing their own
book, small edition or large -

Pat Baldwin's EDITION PRODUCTION WORKSHOP will be held at Saltwinds
Yankee Barn in Kingston, MA July 6 - 9.  There are very few openings, but
those who want to learn from a master are invited to sign up. From idea, to
rough dummy, templates, layout, editioning, copyright, agreements,
wholesale, payments - she will cover the whole gamut of skills necessary to
publish your own book. Please   email me at <dherlihy@ tiac.net> if you
are interested.     - Lilias

The above is in response to Susan's discussion, below:

>Dear Artemis and Friends
>        I was thrilled to purchase my copy of Aunt Sallie=EDs Lament at my =
>bookstore. I was familiar with the artists book version which I viewed
>at the Wellesley College Library. While the trade edition cannot compare
>in subtlety and depth to the original, I think the concept holds up. I
>was happy to get it at a price I could afford. I display my copy at my
>sample table at my teacher=EDs workshops and point it out as an example of
>a perfect melding of text and book form. The teachers respond to it.
>        I=EDve posted my experiences with publishing in the past. I=EDve wr=
>one book with Scholastic, with a second manuscript delivered, and spent
>a lot of energy researching publishing as I contemplated doing it
>myself. I subscribe to Publisher=EDs Weekly which is a fun if expensive
>way to keep tabs on the industry. I=EDve come to understand a bit how
>publishers think. The number one rule is =ECEvery editorial decision is a
>marketing decision.=EE Their primary thought is always who will buy this
>book. I think Aunt Sallie=EDs Lament was thought of as a gift book-impulse
>buy. When I bought my copy, it was sitting at the register counter of
>the bookstore in a publisher designed display. I know I bought it in the
>spring. It was a while ago but my guess is it was in time to be a
>Mother=EDs Day gift. I also think that the subject of quilts is what sold
>it. When I show it at my workshops, the people who write down the title
>as a book to look for are always quilters or friends or relatives of
>        My feeling is that any artists book would be evaluated largely on i=
>subject matter by a publisher, because that is the category that
>determines who will buy this book. The complexity of the printing and
>the binding would also be important as that would determine the price of
>the book. I think there=EDs a lot more room for innovative structures in
>children=EDs books- pop-up books are being produced like crazy- so if the
>work could translate to kids, that would be a big help. It would also
>enlarge the list of potential publishers tremendously. For adult trade
>books, Chronicle is probably the most obvious choice.
>        As for whether to make the move from artists book to commercially
>published book, the decision, of course, is a personal one. Like
>everything, there is a trade-off. While your book will probably end up
>on a remainder table, it will have reached many more people along the
>way. It=EDs a chance to present your book into a new audience. The problem
>is that very few books =ECmake it=EE by virtue of their appearance in the
>bookstore. Virtually all, if not all, books that are successful are
>because their authors get on television and radio and promote them.
>That=EDs a lot harder to do for an artists books and why nonfiction sells
>so well these days.
>        For anyone interested in working with a publisher, I recommend find=
>out as much as you can about publishers think. Even the most creative
>publishers must be concerned with their market to stay in business.
>While none refer to artists books, I recommend Judith Appelbaum=EDs How to
>Get Happily Published (her thesis is that getting the book in print is
>only the first step) and books on self-publishing- Dan Poynter=EDs The
>Self-Publishing Manual and Marilyn and Tom Ross=ED book that I can=EDt thin=
>of the title but it contains Self-Publishing. I=EDll post a separate list
>of websites.
>        Also, to be picky about terminology, =ECmass market=EE refers to=
 books that
>are published in smaller format paperbacks and are sold in pharmacies
>and newsstands, as well as bookstores. They are usually romances and
>mysteries, although occasionally other books. For example, Richard
>Preston=EDs The Hot Zone was issued as a mass market paperback rather than
>a trade paperback, and I believe they are planning the same for The
>Perfect Storm by Sebastian Junger.
>in good spirit,
>Susan Kapuscinski Gaylord
>Newburyport, MA

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