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Designing Identity: Typefaces as Human Expression Friday, May 25, NYC



The Public Programs Department of the Bard Graduate Center is presenting a
Study Day this Friday, which may be of interest to you. Please call
212-501-3021 for more information or to register.

Designing Identity: Typefaces as Human Expression Friday, May 25 12:45-5:45
p.m.
Lecturers: Paul Shaw, with Elaine Lustig Cohen and Jane Rogers Siegel

Lecture and Demonstration

Typographic styles, involving the choice of letterforms and the layout of
pages for books or other printed materials, can be read as expressions of
human culture. The history of Germany is written in typefaces used
there-specifically in the 20th century Weimar and National Socialist years
when the centuries-old struggle between Roman and blackletter script
resurfaced, and die neue typografie (the new typography) was introduced.
Graphic designer and historian Paul Shaw will trace this phase of the
debate over the appropriate typeface to convey Germanic national character,
demonstrate the calligraphic structure underlying various categories of
type, and analyze examples from private collections and the Cooper Union's
Herb Lubalin Study Center of Design and Typography.
1e
Visit to Butler Library, Columbia University

Following an introduction to the collection by graphic arts curator Jane
Rogers Siegel, examples of examples of type specimens, fine printing, and
typographic arcana as preserved in Columbia University's collection of the
American Type Founders Company Library and Museum will be viewed.

Visit to the Private Collection of Elaine Lustig Cohen Collection

On this special visit, graphic designer Elaine Lustig Cohen, former partner
and widow of Alvin Lustig, will share her personal collection of early
20th-century works of graphic and typographic design and address the use of
design to express both cultural and personal identity.

Exhibition Highlights Tour and Private Viewing at the BGC

German typefaces as illustrated in key pieces on view in Print, Power, and
Persuasion: Graphic Design in Germany, 1890-1945 will be discussed on this
guided tour and private viewing of the exhibition.

This program has been organized in association with Columbia University and
the Cooper Union for the Advancement of Science and Art.

12:30-5:45 p.m. lecture, demonstration, collection visits, exhibition tour,
and reception

$125 general $ 85 seniors and students

Locations: Begins and concludes at the Bard Graduate Center 18 West 86th
Street New York, New York 10024 Please call 212-501-3021 for more
information or to register.



Leslie Klingner Public Programs Department The Bard Graduate Center for
Studies in the Decorative Arts, Design, and Culture 18 West 86th Street New
York, NY 10024

212-501-3021 tel 212-501-3097 fax

ppdept@bgc.bard.edu email
http://www.bgc.bard.edu website




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