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Re: Offset Printing

           See The Exhibition Online, And Order Your Catalog.

Offset is just another method of communication and it can indeed be considered a
craft. It may not have the great texture and impression of something letterpress
printed, but it can most definitely be considered a fine method of printing given
the right content and design. It certainly helps to also have a artisan pressperson
that considers the offset trade still a craft. Their is no question that skill is
also involved. We are all just so inundated with junk mail and advertising daily
that is commercially offset printed, that it is difficult to imagine any other
capabilities offset printing can provide. Hey, it's still a matter of applying
content to a page and that's what it is all about.

Jennifer Kennard

> Me too. Personally, I don't see any reason why offset work can't be art. In my
> mind, it's the content that counts anyway, what does it matter how the message,
> or story, argument or wordplay is communicated. I guess it all depends on
> whether or not one feels that Art happens in the medium itself and not somewhere
> else....
> Also, I'm not sure that it is necessarily an easier way of producing work. I did
> stone lithography for a few years. Producing work on a computer for eventual
> offset printing actually doesn't take any less time. It's a whole different
> process, but there's still often alot of work involved...
> ...but a computer won't make you an artist, sigh.

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