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Re: [BKARTS] Education?

As a person who recently graduated from college with a degree in graphic
design, i can totally see where you're coming from, Darrell.  As a matter of
fact, when going through the program, i was often frustrated with the fact
that things like pre-press were glossed over, and i feel that those things
are crucial skills.  However, i have also see the portfolio of those people
who have gotten their education from the trade schools you spoke of and
while techinically solid, they lacked that *oomph* that makes design go from
ok to something that really stands out. It really is about content.
However, while you are totally correct- i have no idea what you're talking
about when you say to make an add 2 col. by 6 inches, i can learn.  i think
the university professors figure that this stuff will come with being in an
actual job setting, and if you go off with solid design skills, the
techinical stuff will follow.

just my 0.02

----- Original Message -----
From: "Darrell Ross" <DDsrtist@xxxxxxx>
To: <BOOK_ARTS-L@xxxxxxxxxxxxxxxx>
Sent: Wednesday, October 29, 2003 1:01 PM
Subject: Education?

> Who is better to educate?
> One who practices and works his craft/art?
> Or one who has a piece of paper saying "I spent $100,000 saying I'm
> And why are Tech schools doing so well? Is it because the instructors are
> also doing what they teach? The Universities Ivory Walls will always be
there and
> the practicing bookbinders are too busy to take on willing apprentices.
> And the future of the craft/art is in jeopardy because of it. Someone
> to realize that the positions they hold are futile and must give up
> As an Art Director for 20 years I've seen how dumbfounded a new candidate
> a graphic design job can be. And by looking at their portfolio know where
> they went to school.
> Give them a photograph, text and logo. Tell them to make an add 2 col. by
> inches and they look at you as you just spoke some foreign language.
> pretty pictures in Photoshop or Illustrator does not make one a graphic
> Anymore then an individual who knows Coptic binding makes him/her a
> Artist or otherwise.
> Universities need to break out of their protectionism and have experience
> people help teach their students and if bookbinders and bookmakers want to
> their art alive need to be willing to take on more apprentices.
> The elitism of art schools, book schools and so-called professional
> organizations will be the source of their own downfall.
> I'm reminded of when computers were first affordable and graphic design
> programs came out. All of a sudden I had competition from every mom and
pop that
> had space for a computer and they suddenly became graphic artist. My
> wanted me to reduce my prices for layout and design and I said no. They
went the
> cheaper route and came back to me for help. It costs them twice as much
> second time around then if they just had me do it in the first place.
> Form and content is inseparable. Always has been and always will be. No
> pretty cover, no flashy graphic and no fancy bookbinding will make the
content any
> different. If the soul of the project (content) has no matching spirit
> (cover/design) then you might as well do as the pornographers do -- wrap
it in a
> brown paper bag. At least we all know what's inside.
> But then this is just my opinion...
> Darrell Ross
> ddsrtist@xxxxxxx

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