[BKARTS] Artists' Books Marketing and Creative Production Survey

[Peter Verheyen <verheyen@xxxxxxxxxxxxxxx>]

Found at <http://sphere.uwe.ac.uk/websites/cfpr/survey.htm>

Artists? Books Marketing and Creative Production Survey
How you can help:
One of this survey?s aims is to publish a guide for book artists, 
particularly those who have little experience of marketing their work. We 
are asking established and new artists amongst others to fill in some forms 
concerning this subject in order to obtain the views of as many people as 
possible. If you would be willing to fill in the forms below, as 
applicable, then it will really help to establish a wide picture of the 
current situation and contribute to resolving some of the problems 
experienced by book artists.

As there are a steadily increasing number of artists making books, the 
subject has grown in many disciplines in the fine and graphic arts field. 
There is little information available concerning the relationship between 
artists? books and their potential marketing in the contemporary arena. 
Stefan Szczelkun?s UK Artists Books: Marketing and Promotion Estamp, 
London, 1993 and Simon Ford?s Artists? Books in UK and Eire Libraries 
Estamp, London, 1992, were two useful studies published on the marketing 
and promotion of the artist?s book in the UK. With the increased amount of 
study interest and production of artists? books over recent years, a 
contemporary survey will help to identify opportunities for new artists to 
market their work and establish connections with both private collectors 
and purchasing institutions.

In order for the field to extend its creative boundaries there needs to be 
a system in place where developing artists can access the information 
needed to distribute their work effectively to as wide an audience as 
possible. To make the outcomes available to the widest possible audience we 
will notify this field when we publish the results of this survey on our 
website as a downloadable/printable document. (Or mail it to you if you 
prefer).

There is a more direct link between the artist and the buyer in the field 
of artists? books than any other art discipline. Many book artists are 
unsure of the market potential of their work and this is particularly 
difficult in their situation as they are directly responsible for 
interacting with the purchaser. The creative quality and pricing structures 
will obviously differ between larger editions and unique hand made works, 
but it may be possible to establish and resolve some marketing problems for 
book artists and their audience as a result of this survey.

The whole survey will compare the different methods used by artists for 
distributing their work within this field, and offer a series of case 
studies of both fledging and established book artists. The survey will also 
compare specific collection criteria in individual museums and institutions 
to investigate if their selection policies affect the artist?s book market 
and/or the creative output of individual artists. We will also survey 
exhibitors and purchasers at artist?s book fairs and specialist events in 
order to establish the existing position of the market audience.

In order to survey the widest possible cross section we have made separate 
questionnaires here for: artists, collectors, curators etc. We would be 
very grateful if you could share your experiences by filling in the 
appropriate form/s.

Select the appropriate link below (at 
<http://sphere.uwe.ac.uk/websites/cfpr/survey.htm> to open a survey. You 
can return the results by attaching them to an e-mail:

Artist
Curator / Collector ? institution
Collector / Purchaser ? private
Book Fair Organiser
Book Arts Gallery/Bookshop
Lecturer or Instructor in book arts
Publisher

If you fall into more than one category, and can spare the time to fill in 
the questionnaires applicable to your roles, we would be very happy to 
receive more than one form from you. If you would prefer to receive a form 
in the post, please contact us to request any of the forms:

Sarah Bodman,
CFPR,
UWE Bristol School of Art, Media and Design,
Kennel Lodge Road,
Bristol
BS3 2JT,
UK

Tel: +44 (0) 117 328 4747 Fax: +44 (0) 117 328 4824
e-mail: Sarah.Bodman@xxxxxxxxx

Thank you very much

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